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Aug 18, 2023

Apple Catalyst Sought After Drab Headset Reaction (AAPL)

Jeran Wittenstein and

Subrat Patnaik

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The stock market's cool response to the launch of Apple Inc.'s mixed-reality headset left investors pondering what will provide the next push for a rally that has propelled the shares into record territory.

Having hit an all-time peak in the hours leading up to Monday's product event, shares in the iPhone maker slipped 0.8% by the close and eased further in premarket trading as analysts said the eye-popping price of $3,499 for the Vision Pro headset would limit its mass-market appeal. The stock extended losses on Tuesday, dipping 0.4%.

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